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クリエイティブ エンタテインメント クラスター

クリエイティブ エンタテインメント クラスター

Entertainment

An innovation cluster that would be filling the world with new Kando through creativity and technology

Sony Acceleration Platform, which has a wealth of experience in startup support and open innovation, will be a representative, with Sony Music Solutions, which has strengths in the entertainment business, at the core, to build a cluster that maximizes synergy within the Sony Group companies. We will solve challenges surrounding startups by promoting collaboration with major corporations. In addition, Sony Europe B.V. will partner with overseas support organizations to form a community that connects companies, universities, and various values both domestically and internationally, transcending borders, and realize the creation of sustainable global businesses.

We will match startups' technologies and services with the specialized domains and assets of large corporations—such as living spaces, mobile spaces, gaming, and sports—to create new entertainment businesses. We will also provide startups with the intellectual property (IP) and technologies of major corporations and support them in growing their businesses to a global scale through collaborations with overseas companies.

  • Recruitment and selection of startups.
  • Hosting regular events such as networking sessions and seminars.
  • Support setting up meetings and negotiations between major corporations and startups.
  • Promoting matching through an online platform.
  • Holding conferences.
  • Providing funding for PoC (Proof of Concept) implementation and product development.
  • Providing mentoring by accelerators.
  • Offering support programs for collaboration planning (e.g., planning, engineering, design) and providing verification spaces.
  • Holding joint business matching events in collaboration with financial institution and the CVCs (Corporate Venture Capital).
  • Introducing educational institutions such as universities and potential joint research partners.
  • Introducing startups to other cluster companies and promoting matching through joint events.
  • Planning and hosting overseas pitch events.
  • Creating matching opportunities with overseas partners.
  • Providing opportunities to use community spaces at facilities of overseas partners.

We are in an era where Japanese content is recognized globally, and various boundaries—physical and virtual, professional and amateur, international and domestic—are being liberated by technology. As AI advances, the time people spend with entertainment is predicted to increase. Now is our chance to expand the power of entertainment to the world and move many people.
If all of you join this cluster and work together to seize this opportunity, transcending corporate boundaries, I believe we can create new entertainment businesses like no other from Japan for the world. To the startups and major corporations who want to create new entertainment businesses for the world, let's seize this opportunity together.

  • Companies that see the potential in entertainment businesses originating from Japan.
  • Companies that want to create new excitement for the world through entertainment, or companies that resonate with this goal.
  • Companies that want to create new entertainment businesses utilizing their domains and assets, with the collaboration with the startups.


*Examples of specialized domains: Living spaces, mobility, sports, gaming, media, education, technology (including AI), healthcare, travel, etc.

  • Startups that possess technologies and services capable of providing value to the entertainment business.
  • Startups that have a clear idea of what they need from major corporations to create an entertainment business.
  • Startups with the intention of expanding their business globally.